Red Tractor Week: celebrate responsible farming
The Red Tractor initiative is run by not-for-profit organisation Red Tractor Assurance, and means that the producers of the food meet high health standards, as well as complying with animal rights. Shoppers can be assured that their meat is British produced, and 78,000 farmers take part in the Red Tractor Assurance scheme.
The cause is supported by ex Bad Girls and Corrie actress, Debra Stephenson, a mum of two who appluads the work Red Tractor is doing.
Debra says; “Since I’ve become aware of the Red Tractor logo, it’s great to see the breadth of food and drink products that it’s on. Red Tractor products are available at your local supermarket, covering everything from meat to fruit and veg, cereals to dairy and even beer, everything I need to feed my family for a week at an affordable cost, and I’m safe in the knowledge that the food has been produced to good standards.”
Red Tractor Week 2012 isn't just about learning - it's also a chance to have some fun, including cookalong videos with Debra, a cookery competition, and a downloadable meal plan for the whole family.
Richard Cattell, Red Tractor Head of Marketing said: “This year, Red Tractor has been an integral part of the Olympics, delivering quality British food in the biggest sporting event and the biggest peace-time catering operation in the world.
"Red Tractor Week will help to further raise awareness and understanding of the good standards our 78,000 farmers and 700 food manufacturers operate and will ask consumers to buy, cook and eat quality products available under the logo.”
Tagged in food Food & Drink