MU Mature Cheddar Cheese
Research suggests that we're becoming a nation of cheese lovers, expanding our tastes further afield than that of medium-strength cheddar.
The survey by Asda, reveals that Brits' taste for cheese is continually maturing, with three quarters of fridges now containing up to three different cheeses.
Although cheddar is still at the top of our shopping list - 87 per cent of us buy a block each week - Brits have extended their cheese-eating repertoire, with Wensleydale, parmesan, feta and halloumi all regularly making the cut.
Ten years ago cheddar was our all-purpose cheese, but Brits now take more time over their choices and, inspired by trips abroad, are matching varieties of cheese to meals. Whilst cheddar and Wensleydale continue to be sandwich staples it seems Greek favourites, feta and halloumi, are top salad choices and a bowl of pasta isn’t complete without a liberal sprinkling of grated parmesan.
Anna Patrick from Asda’s cheese team says: “From Pimlico to Padstow Peckham to Preston we really are a nation of fromage-fanatics nibbling at cheese from all over the world from Paneer to Parmesan. We’ve seen a real surge in demand for different types of cheese in the last few years which is why we’re selling more types than ever before, over 300 at the last count!”
Here to shake up meal times for mums, MU is a brand new, fun and tasty cheese which will have kids asking for more, it's available in grated, sliced and block form, so it's easy to pick up the one that best suits you.
MU’s delicious, rich flavour is a winner for the whole family, making it easier than ever for mums to get creative in the kitchen and keep everyone happy.
MU is also ideal for family favourites such as cheese on toast and classic sandwiches. Available in six exciting varieties from Tesco, MU’s eye catching packaging will be loved by kids and adults alike.
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