An advert from Weetabix has been criticised
You might take most adverts you see on TV with a pinch of salt. We all know if we buy a new lipstick or shampoo, we’re still not going to look as hot as Emma Stone or Cheryl Cole.
But two food adverts have been told they need to change, after their claims have been found to be misleading.
An advert from Weetabix has been criticised after its statement that it provides ‘slow-release energy’ was found to only be the case when the breakfast cereal was eaten with milk. The Advertising Standards Authority (ASA) said that that the Weetabix claim should apply to it as sold and not be reliant on milk being added.
Also this week, adverts for the PhillipsAirFryer have been banned, as they claimed ‘for fabulous chips – just add air’. However, this was at odds with the small print on screen: ‘for fresh chips add ½ tablespoon of oil’.
If any foods claim to be something that sounds unbelievable, here’s a hint – it probably is. Make sure to read the small print on all products, as well as on adverts.
When any adverts are found to be misleading, they can be removed from television, though there will be no further punishments for the perpetrators.
Emily Bancroft
Tagged in food