Virgin Atlantic founder and international entrepreneur Sir Richard Branson surprised locals in Tel Aviv's famous Jaffa Market on a recent visit, celebrating the company's inaugural flight to the city. Whilst there, he bartered with the Israeli locals and offered them the chance to pick up flights to London for a slice of their usual price.
Setting a pop-up travel agency called 'Come Flea with Me', Jaffa visitors and residents tried their best to get a great deal from the businessman, not only on flights, but Virgin Atlantic merchandise that could help sweeten the deal.
Check out some brilliant footage from Branson's trip in the video below:
"Israel is famous for its savvy negotiators, so I wanted to go head to head with some of its residents to put my skills to the test and I had to bring my A-game," commented Branson.
He continued: "With its thriving start-up scene, pristine beaches and vibrant nightlife, Tel Aviv was a key destination for Virgin Atlantic to establish a new route.
"We’re thrilled to be helping our customers discover everything the city has to offer, playing a part in strengthening the cultural and commercial connection between London and Tel Aviv."
The new route from London Heathrow to Tel Aviv Ben Gurion is available at Virgin Atlantic, with flights taking 4 hours 55 minutes, and offering Upper Class, Premium and Economy Delight options, as well as Classic and Light. Prices start at £298 per person.
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