The transition from the physical to the digital is happening across the length and breadth of the trade world globally. Following suit, the diamond industry too took the leap into the virtual trading zone. With so many top-notch jewelry companies on the lead and others following, one wonders what’s it going to be like shopping precious loose diamonds and gems in this new era.
Image courtesy of Pixabay
Is going online an absolute necessity for the jewelers, and by extension the customers, or can both coexist in the physical space like before ignoring the seismic shift happening industry-wide? From the customer’s point of view, is shopping loose diamonds online going to be any easier or more profitable than doing it the old way? Or is it just another gimmick new-age transformation that is both unnecessary and avoidable?
Below we addressed the top most misdirecting myths of buying loose diamonds online and tried to pull the curtain off of them in an effort to answer all the questions posed above and others possibly lingering in the minds of the readers.
Buyers Favor Brick and Mortar Stores over Online Sources When It Comes to Buying Pricey loose Diamonds
You may have heard this before but in truth, there is no evidence that can establish this claim today in the slightest. In fact, all the leading jewelers that are now online or have been from the start of the business posits evidence suggesting otherwise. The Blu Nyle, one of Internet’s most trusted stores for buying loose diamonds made a sale of $300, 000 with a diamond engagement ring in 2011, which was 9 years back.
The sale was made through their iPhone app. Blue Nile is only one example. There are tons of other companies that have made big-figure sales through their online portals, and not just today, starting many years back. Diamonds-USA has made a record sale of $50 million just on diamonds to this date. Some of these stones Diamonds-USA has sold online reach over the value of $100, 000 apiece.
My local jeweler who is my go-to for all things diamond offers me good deals as it is. There is no reason nor need for me to switch to a new online retailer.
This is a misconception that needs to be dispelled with some urgency to the interest of the buyers. With an online seller, a buyer can potentially save twice as much compared to a land-based seller. A retailer can offer you only so much discount. That same discount for the same product bumps up by a factor of two with online sellers. Don’t believe it? Try gathering quotes for a product from the top online sellers and then check with your land-based jeweler about the best price they can offer for it. You are likely to see a significant difference there, with the scale tipping in favor of the online sellers.
The best part of shopping your loose diamonds online is that by widening the net just a little, you can amplify your prospects of winning greater discounts by a wide margin. With land-based sellers though, that is not a possibility in most cases.
As for the value of buying loose diamonds online, Internet-based retailers ease the process of buying by a surprising measure. Diamonds-USA does so by letting you speak to a diamond expert online and seek their advice in real time through online chatting at the time of shopping. Any questions you have, you may direct them to the representative to get answers.
Buying loose diamonds online is not without its risks. Conversely, with land-based retailers, it’s relatively safer.
That’s another myth that has misguided buyers for long. No, buying loose diamonds online is not necessarily riskier than buying them from land-based retailers. In fact, you can be deceived by both if you do not keep your eyes and ears open. Alternately, shopping your loose diamonds anywhere is risky if the seller is not verified or has a bad reputation among its buyers.
Thankfully, there are stores online that guarantee quality along with the best price for loose diamonds. Diamonds-USA is one of those verified sellers who provide proofs of authentication to their buyers. It makes sure that all transactions done online are protected and safe and recorded as a “client not present” transaction. That’s essentially the same as ordering a product through phone.
The great thing about a seller like the Diamonds-USA is that even if you are not in a place to buying your loose diamonds online, you can always use the tools made available to the people on their loose diamonds page to find out if your land-based seller is claiming a fair price for the product in question.
Diamonds-USA loose diamonds search steps
A diamond should always be seen first before it is bought.
That is true in parts. Why would you want to buy loose diamonds with real money without seeing it first? But the question here is, do you need to lay your hands on it before buying or just looking at it is enough? Turns out, looking is enough, and how do you do that when shopping online? By looking at the multiple angle pictures and the 360 degree videos available on the sellers’ site. That’s the smart way of examining the optics of a loose diamond. As for the inspection, you can do that by glancing through the specifications chart. All details will be provided there. That’s a confident enough way of buying loose diamonds.
Diamonds-USA and sites like it take extra care and attention to keep the details infallible and accurate on the website. Also, high on transparency, they reveal all information regarding the product on the site for public viewing.
Buying anything online is unnecessarily complicated most of all big-ticket commodities like loose diamonds and jewelry. I do not have the expertise for it.
This myth cannot be further from the truth. Buying jewelry online is not just for the younger generation. Anybody can do it, and it is much simpler than the process of picking it at a store. Diamonds-USA and stores like it design their sites to make sure that the buying process is easier, simpler and less time-taking than doing the same at a store.
Last Word
It’s time the antiquated notions of yesterday are left behind and new age ways and technologies are embraced for the simple reason that they are safer, smarter and easier. With the above myths busted we expect that you’d be adequately encouraged to shop diamond jewelry online so you can claim all the discounts you can get on a product. Shop online to access hundreds of choices in loose diamonds with just a click and get deep discounts any time of the year.