Swiss Beatz
Swiss Beatz, an American rap producer, has had massive success as a shoe designer for Reebok.
His designs were exclusively made and sold by Reebok, and according to reports they sold out within 10 minutes of going on sale in the U.S. last week.
The husband of singer Alicia Keys joined with sportswear company Reebok in November 2010, and he designed his Kamikaze line of trainers, with fans purchasing all 84 pairs of the limited editon red shoe, as soon as they hit shops last Friday.
In a post on Twitter.com, Keys wrote, "Congrats 2 (sic) @THEREALSWIZZZ 4 (sic) selling out the Kamikaze's n (in) 10 MINS!!!!"
Reebok have now made plans to release other variations of the shoe over this year, including a version for women.
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