Hollyoaks is to become the first UK TV programme to launch a selection of fragrances Digital Spy reports.The products have been in development for over a year and are backed by the soap's cast. They have been involved in all aspects of the packaging and bottle design to choosing the fragrances.Lime Pictures managing director Sean Marley said: "Hollyoaks epitomises the aspirations and lifestyles of today's young people."He added: "The fragrances will be an exciting and accessible extension of what is already one of the UK's most successful youth brands."The ladies scent is a 'blend of sugared apple, white chocolate and sweet music' and the men's is 'clean and spicy'.The fragrances will be available from September 30 from The Perfume Shop.
Teen soap Tagged in Hollyoaks