Recycle Now, the national recycling campaign for England, and ITV’s flagship soap, Coronation Street have joined forces to give recycling its debut performance with the introduction of community and street recycling bins onto the set of Britain’s longest running TV soap opera.The recycling bins, featuring prominent Recycle Now branding and logo , will be appearing on the set of the famous Manchester cobbled street which regularly attracts audience figures of over ten million, to highlight the growing importance surrounding the issues of recycling and the reduction of household waste. Samia Smith who plays Maria Sutherland officially launched the Street’s recycling initiative today ( 9th January 2008) with a photoshoot of the recycling bins on set. Samia is a keen recycler who helped launch the Recycle Now and Woodland Trust Christmas Card Recycling Scheme in 2005.Fridey Cordingley, Head of Recycle Now said:“The introduction of the bins onto the set of Coronation Street is a massive achievement for Recycle Now and with nine out of 10 homes now having doorstep collection services the Street more accurately reflects recycling schemes across the country. Coronation Street is one of the UK’s most popular TV programmes and the inclusion of the recycling bins will hopefully encourage viewers into wanting to recycle more.“Recycling is a really simple way for everyone to make a positive contribution towards tackling climate change with recycling in the UK currently equivalent to taking 5 million cars off the road.”David Croft, Director of Regional Sales and Managing Director, Yorkshire Television said:“Coronation Street is committed to portraying real life and the issues currently affecting society as a whole, therefore we felt it important to introduce recycling facilities to the Street. We have also broached the subject of being more environmentally aware through recent storylines with character, Roy Cropper (played by David Nielsen) who undertook recycling in his café, Roy’s Rolls. We hope this will encourage the public to do the same and get on board with Recycle Now to recycle more.”

Viewers will be able spot the recycling bins on set including a green-wheeled bin for individual households in the terraced backyards, an industrial recycling bin for cardboard and paper outside the ‘Underworld’ factory, and community recycling banks for food and drinks cans, clear glass bottles and jars and magazines and newspapers outside the Medical Centre.

Straight PLC, a Leeds based recycling container company, provided the individual and factory recycling bins, and LINPAC Environmental, a plastics company based in Wiltshire, produced the community recycling banks.

For more information on recycling or to find out details about your local recycling services, visit www.recyclenow.com

Tagged in