Bosses of Alexander McQueen's clothing company have vowed to continue the brand in honour of the late designer.
The tragic fashion icon was found hanged at his apartment in London last week (11Feb10), and a post-mortem later confirmed he had died from asphyxiation.
The fashion and showbiz worlds were plunged into mourning by the popular designer's death - but the owners of his fashion company confirmed on Thursday (18Feb10) that his name will live on in the industry.
In a moving tribute, Francois Henri-Pinault, chairman of holding company PPW, called McQueen a "pure genius" and a "poet".
He says, "You understand, the Alexander McQueen trademark will live on. Fashion has lost one of its extraordinary people.
"He was one of the falling stars that comes across our generation. He is a person we will miss enormously."
Robert Polet, president of PPW subsidiary The Gucci Group - which owns a 50 per cent stake in the Alexander McQueen label - adds, "We believe in the future of the brand."
It has not yet been announced whether McQueen's upcoming show in Paris next month (Mar10) will go ahead.
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