Based on the runaway best-seller Freakonomics, this documentary teams such acclaimed filmmakers as Morgan Spurlock (Super Size Me), Alex Gibney (Taxi to The Dark Side), and Seth Gordon (The King of Kong: A Fistful of Quarters) to look at human behaviour from a perspective of incentives and statistics.
Conventional wisdom gets caught in the crosshairs when Jesus Camp co-directors Heidi Ewing and Rachel Grady explore how underachieving kids respond when they're rewarded for hard work with greenbacks; Gibney throws open the curtain on sumo wrestling.
Spurlock examines how baby names can affect a child's development; and Why We Fight director Eugene Jarecki offers a troubling hypothesis on why the early-'90s saw some of the lowest crime rates of the latter 20th century.
Freakonomics is released out on DVD on Monday 3rd January 2011