Dogwoof Pictures are delighted to present the DVD release of Antonio Campos’ captivating take on our modern obsession with consumption and celebrity in his moving and sometimes shocking debut, the Cannes award-winning Buy It Now on 20 August 2007.Buy It Now tells the story of disturbed sixteen year old, Chelsea Magan, selling her virginity on the online auction site eBay. The film is split into two parts, the first shot in documentary style, the second as a drama. The documentary section of the film is comprised of Chelsea’s diary and raw footage starting with her decision to put herself on the market, through to her settling into an anonymous hotel room to meet the faceless, much older buyer of her virginity, and the downward spiral from there