will.i.am has put his name to a CBD firm.
will.i.am
The 45-year-old rap star has invested in the German brand Vaay, which also produces bath bombs and mouth sprays.
will - who founded the Black Eyed Peas in 1995 - said: "I am a big fan of innovative health companies, especially after seeing the growing research that is done around the hemp plant."
Other investors in the company include Scooter Braun, Justin Bieber's manager, and World Cup-winning soccer star Mario Gotze, according to The Sun newspaper's Bizarre column.
CBD oil is made by extracting CBD from the cannabis plant and then diluting it.
In recent years, the product has gained popularity in the health and wellness industry, with researching suggesting it can help to ease symptoms of some ailments, like chronic pain.
Earlier this year, meanwhile, will admitted that his long-term ambitions extend beyond his music interests.
The rapper revealed he has big plans for the next decade.
He said: "I really want to graduate to the HBOs, the Netflixes of the world, to tell longer stories. Like ‘musicmentaries’. Like a musical from a documentary point of view. I want to fuse genres."
The 'Scream & Shout' hitmaker predicted that artificial intelligence will eventually become the key technology in music.
He explained: "Your digital avatar or doppelganger, equipped with machine-learning and natural language, will be able to do interviews, have conversations, do performances, sell things, know exactly who your fans are, talk to a million people at once.
"But the artist has to own its data, not a company. It can’t be Facebook, Amazon or Google."
will thinks the record industry will need to evolve in order to embrace new technologies.
He said: "The record industry has to figure out a way to allow their artists to be that dynamic, to add a new dimension."
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