Tiffany Haddish to host Big Concert for Small Business

2 February 2021

Tiffany Haddish is to front a star-studded concert to support small businesses.

Tiffany Haddish

The 'Girls Trip' actress will present Verizon's 'Big Concert for Small Business' after the Super Bowl on 7 February, a live extravaganza featuring performances from the likes of Miley Cyrus, Alicia Keys, Brandi Carlile, Brittany Howard, Christina Aguilera, Eric Church, H.E.R., Jazmine Sullivan, and Luke Bryan.

The concert - which will be curated and produced by Roc Nation - aims to shine a spotlight on independent businesses as part of Veerizon's commitment to help a million small company owners rebound and thrive in the digital economy by 2030.

Alicia is thrilled to be part of the venture.

She said: "Small businesses are so important and we need to do whatever we can to keep them alive; our communities can't recover without them."

Verizon have also committed $10 million to small business support through Local Initiatives Support Corporation (LISC), which will focus on business owners in historically underserved communities, and they are delighted to have built on their previous work for the cause.

Diego Scott, CMO of Verizon, said: "When we launched Pay It Forward Live, the weekly entertainment series that supported small businesses last March, we had no idea the need for help would still be so critical almost a year later. We made magic happen by collaborating with the entertainment industry and mobilising the public, impacting thousands of businesses.

"We’re doing it again, in an even bigger way, with the 'Big Concert for Small Business', bringing people together after Super Bowl LV to help the small businesses that are the heart of the American economy.”

'Big Concert for Small Business' can be viewed on Verizon's Twitter, Twitch, YouTube and TikTok channels, as well as Yahoo, Fios, BET, CBS Sports Network, CMT, MTV2 and MTV Live. iHeart and Sirius will also stream the show.