Nicole Kidman is the new face of CBD brand SeraLabs.
Nicole Kidman
The 53-year-old actress will be a Global Brand Ambassador and Strategic Business Partner for the health, beauty and wellness firm’s Seratopical line, meaning she will not only front their campaigns but will also be involved in product development and messaging.
The collaboration came about after the ‘Undoing’ star began using topical CBD treatments to help ease her pain after she suffered an ankle injury last summer and she now thinks they are a "vital solution" for health and wellness.
She said in a statement: “"The partnership with SeraLabs was an easy decision for me.
“With my injury last year, I experienced the benefit of CBD wellness products firsthand. I believe these products are a vital solution in health and wellness and Nancy [Duitch] and SeraLabs are a company I believe in. Joining them in this partnership is something I am very excited about!"
Nicole will promote the affordable skincare and ultra-hydrating and pain relief body creams and serums, with the deal incorporating nine of SeraLabs' current topical products and an additional three which will launch next year and have the ‘Big Little Lies’ star involved in their development.
And the company are delighted to have her on board.
Nancy Duitch, SeraLabs CEO and CURE Pharmaceutical Chief Strategic Officer, said: “We could not be more excited by Nicole’s decision to join our team.
“We wanted to work with someone who genuinely cares about growing the business as much as we do.
“A person just looking to lend their name was never going to work for us. She is savvy, forward thinking and embodies our brand values.”
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