Nick Grimshaw set a new twerking world record - only to have it taken away from him by a fellow Radio 1 presenter.
The 30-year-old’s title was stolen minutes later by his pal and Radio 1 DJ, Greg James, who had carried on twerking to set a newer record.
‘Grimmy’ wanted to break the Guinness World Record for the longest duration of twerking but fell short at the last hurdle after putting his tush to the test for an hour.
The Radio 1 breakfast show host took part in the challenge live on air and admitted he had simply assumed Greg was only twerking alongside him to show his support.
He quipped: "People think it's a joke but it's really horrible. I've been having twerking lessons for this.
"I thought that's so nice that he's supporting me. You know this is my dream, Greg? It's my lifelong dream."
A smug Greg replied: "I know, that's why revenge is sweet."
Nick also took to his Twitter account to reveal his disappointment at losing out to Greg just minutes after setting the record.
He wrote: "YAY I'M A WORLD RECORD HOLDER!!!! Oh no....wait....damn @gregjames and his ass. (sic)"
The twerking attempt was very much official as a Guinness World Records adjudicator in the studio confirmed Nick had set a new record but shortly corrected the account as it was revealed Greg had set the new record.
Tagged in Greg James Nick Grimshaw