Lauren Pope has been planning for Christmas for six months.
Lauren Pope
The former 'The Only Way is Essex' star has been thinking about the feel-good season since the summer rolled around because she has to make sure her hair extension brand Hair Rehab London is geared up and ready for the festive rush in December.
Speaking exclusively to BANG Showbiz, the blonde beauty said: "For the Christmas lead up you kind of have to plan for Christmas six months in advance. We have to make sure stock levels are correct because it takes months for a product to come in ready- made so everything is done way way in advance. Hopefully this year, we're prepared for it because we did sell out of a few styles last year. It's so seasonal! It's really hard to predict. I would say Christmas, Valentine's and just before summer is always hectic."
And it's not just her online store that's proving popular as highly-skilled stylists have been reaching out to the 34-year-old businesswoman's professional academy to help them learn how to apply her bonded extensions correctly to eliminate lock damage.
She explained: "We've got clip-ins but we've also got a salon professional range for the bonding. As long as they're applied properly then they won't damage your hair. We've set up an academy now so we teach people how to apply them properly."
And Lauren is no doubt looking forward to the well-deserved rest over the festive season as she's been working round the clock every day of the year so far.
She explained: "I wouldn't even say my business is my 9 to 5 job because it's constant. I wake up and a start work and I do it until I go to bed. I'm constantly on my phone. When I'm not in London, I'm down in Torquay, Devon, in the office. I'll come into the warehouse and I'll pack up orders. Over Black Friday, I was packing up orders all weekend because we were that busy we didn't have enough staff to help out!"
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