Kris Jenner and Chrissy Teigen are teaming up for a new line of cleaning products.
Kris Jenner
The 'Keeping Up With the Kardashians' matriarch and the 'Lip Sync Battle' star are joining forces with Emma Grede, the co-founder and CEO of Good American, to release a line of plant-powered home products such as glass cleaner and a universal cleaner, and other self-care items including hand cream, hand soap and hand sanitiser.
The range, called Safely, will launch on Thursday (25.03.21) , though prices for the line - which is "dedicated to clean cleaning with natural aromatherapy scents" - have yet to be announced.
A video has been released to introduce the brand, in which Kris and Chrissy come up with the concept in a funny brainstorming session.
Chrissy said in the clip: "I want my own product line because, honestly, everyone has one already — I even have one."
While the 35-year-old model was delighted to work with "the branding master herself, Kris Jenner" on her next project, the reality star admitted she just hoped Chrissy's ideas weren't "really dumb".
Among Chrissy's suggestions were a "dog jet pack" and "pre-chewed spaghetti" but Kris was unimpressed.
The Sports Illustrated beauty then exclaimed: "Goddammit, Kris! I just wanted a place where I could come, where I could pitch my ideas safely."
The word "safely" sparked an idea for Kris, who suggested they "create a line of super-effective cleaning products, plant-based, that are safe enough for the entire family, and we can even use them to wash our hands."
She then asked Chrissy for suggestions for a name, prompting her collaborator to stand up in excitement and exclaim: "Handjobs by Kris Jenner!"
Safely will be available for purchase at GetSafely.com later this week.
The pair first teased their collaboration in another video shared to social media last week, but didn't reveal any details.
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