Khloé Kardashian's new app will have a sex and dating column.
Khloe Kardashian
The 31-year-old reality TV star and her sisters Kim Kardashian West, Kylie Jenner and Kendall Jenner have launched individual apps and websites and Khloé - who is dating basketball player James Harden - is planning to get very personal with hers.
Jen Garcia Executive Editor at Whalerock Industries told WWD: "Khloé is someone who always makes me laugh. She's going to be doing a dating and sex column. It will also focus on her health and well-being.
"Khloé has that business sensibility as well. They've learned a lot from past experiences. Khloé is not holding back when it comes to content; it's important that it's an authentic reflection of her."
Khloé's model sister Kendall, 19, has shot all her own content for her app, unlike her sisters.
Jen explained: "Kendall is a high-fashion model, so the look and feel of her app is very clean and crisp. Nobody knows who the real Kendall Jenner is - they see her walking the catwalk. We don't know much about who she is and what she likes to do. Her video content is unique, she chose to shoot it herself, unlike the others."
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