Kendall Jenner says the secret to her Instagram success is being spontaneous.
The 'Keeping Up With The Kardashians' star doesn't like to plan her posts on the photo sharing site too much and says the secret is to be "organic".
She explained to Vogue magazine: "I mean, it's so crazy to me, because it's so not real life - to stress out about a social media thing.
"It has to be organic ... It means you can't totally plan it out. You don't want to do too many posts. You want to leave them wanting to come back. Mystery!"
Meanwhile, the 20-year-old model - who has over 52 million followers on the site - previously revealed she refuses to read any negative comments posted about her on social media sites like Facebook, Twitter and Instagram as she doesn't want to put herself in that "position".
She said: "I don't read anything of that nature. If you put yourself in that position, you're not going to be happy.
"I think that for us, we kind of grew up with fame. We've grown up around it our entire lives, so we kind of understood what it was a bit. So I think that that helped a lot, for the point we're at now. I think that helped a tonne."
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