Kendall Jenner was reportedly snubbed by movie producers at the Cannes Film Festival because of the "stigma" of her family name.

Kendall Jenner

Kendall Jenner

The 19-year-old model has been overlooked for potential film roles in favour of fellow model Gigi Hadid because of her links to the Kardashian family.

A source explained: "Many producers feel they could cast Gigi in a film, and they would have no stigma to it.

"But there would be a stigma if the billboards said, 'Starring Leonardo DiCaprio and Kendall Jenner.' That just doesn't work.

"Gigi is the darling, and Kendall has a lot more proving to do because in many producers eyes they have a lot more to lose by casting Kendall in anything."

It's been suggested Gigi, 20, has a more "exotic" appearance, which makes her an attractive proposition for movie studios, while Kendall is thought to have some family-related "baggage".

The source told HollywoodLife.com: "Most of the film producers that are in Cannes are from the states, and the millionaires and billionaires everyone is schmoozing are telling these producers they like Gigi over Kendall for a host of reasons.

"They feel that Gigi is more exotic looking, doesn't carry the baggage that Kendall does with her family and Gigi is more of a fresh face that they would love to give a chance to over Kendall."