Kanye West has reportedly filed a trademark application to launch his own eponymous homeware brand.
Kanye West
TMZ has obtained legal documents filed by the 44-year-old rapper's Mascotte Holdings Inc. firm, which lists the kind of items the 'Ultralight Beam' hitmaker wishes to put his name to.
They include shower curtains, wall decor, towels, placemats, and blankets for the bed, throws, and golf blankets made from cashmere, fleece and silk.
Kanye is also said to be in the process of legally changing his name to Ye.
The hip-hop megastar was born Kanye Omari West, but according to recent legal documents filed in California last week, the star is looking to have his moniker legally changed to just ‘Ye’.
According to the documents, which were obtained by The Blast, Kanye said his decision to change his name is for “personal” reasons, but he did not give any further information on his reasoning.
In California, a judge has to sign off on someone trying to legally change their name, and in most cases, the change has to be published in several newspapers.
Meanwhile, the 'Gold Digger' hitmaker's plans to move into homeware comes after a bombshell claim he made "no secret" of the fact he cheated on ex Kim Kardashian West.
The music star referenced his apparent cheating by discussing a "new chick" and "still playin' after two kids" on his new song 'Hurricane', but it has since been revealed that his inner circle knew he was cheating and he admitted to being with "groupies" whilst on tour.
A source said: "It was no secret among those who worked closely with Ye that he'd cheated after Saint was born. On his Saint Pablo Tour, he was flipping out in front of his team, confessing to sleeping with girls behind Kim's back. He even said he'd been f***ing groupies and went into insane detail about his sex sessions, it was very graphic, his language was unreal.
"Those who know him well, they were sitting head in hands and laughing nervously, while crew members who had just joined the tour were left stunned. Nobody could believe what he was saying in front of everybody, it seemed he was having an episode and was very manic. He was later babbling nonsense and people were trying to calm him down and get him under control.
The Grammy-winner- who is in the process of getting divorced from Kim - was in a "bad place" at the time, according to the friend, and "needed help".
An insider told The Sun newspaper: "It was actually heartbreaking to watch because it was clear he was in a very bad place and needed help. The way Kanye was blurting it all out, it didn't seem like he could keep it hidden from her for long.
"She clearly put up with a lot in their marriage and still stood by him until it was finally too much for her."
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