James Corden doesn't care about ratings.
James Corden
The 'Late Late Show' host isn't upset at trailing behind 'Late Night with Seth Meyers' and 'Nightline' in viewing figures because he is more interested in creating a show that appeals to a digital audience, who can then watch his programme whenever they want.
He explained to Variety: "My ego is too big to make a show that's on at 12:37 at night. It's as simple as that.
"So I can't allow that. We want to make a show that can be consumed all through the day and all through the night.
"What's the point [in thinking about ratings]? I can't move that needle. I can't change that dial.
"But what I can do is make the very best television show we could ever possibly make -- one that's consumed whenever people want to find it."
And the British star thinks looking at digital figures are more important because people are actively seeking out his show, instead of only tuning in because their TV was already on CBS.
He added: "[Digital viewers are] a pure and true number of people who have gone, 'I am making a choice to watch that. My television isn't just on.'"
While segments on the show such as 'Carpool Karaoke' and 'Drop the Mic' have proved huge hits with viewers and will even be made into spin-off programmes, James is still on the hunt for something bigger and better.
He said: "I feel like there's another idea that people will go, 'Oh, my God! Did you see that?'
"When this show ends and we all go and do different things, I would hope that we would have had just one more thing that would define our show. But then I'm saying this, painfully aware that most of these shows only really have one or two.
"I think with a show like ours you've got to build tentpoles that will prop your year up.
"We always want our show to be more ambitious than its time slot."
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