Iggy Azalea found creating her fragrance to be "emotional".
Iggy Azalea
The 30-year-old rapper launched her Devil's Advocate perfume after pouring her passion into its development and she's now likened the process to songwriting.
She told Women's Wear Daily: "Fragrance is so emotional, the same way that even songwriting is.
"When I sit down, and I’m writing a song, I’m considering what I want people to feel, even if it’s a party song and the emotion of happiness or chaos even sometimes.
"I have never really associated that kind of thing with beauty or a product before, because I just hadn’t had that inside experience or the ability to develop something, develop a conceptual idea and the universe of a product. I’ve enjoyed it so much.
"I honestly enjoyed it as much as making music.”
The sandalwood scent has been a year in the making, with the bottle illustrated with an outline resembling Iggy embracing a red, horned silhouette.
The 'Work' hitmaker explained that it was designed to represent the "naughty" side of her personality.
She said: “It’s representing that unabashed, unafraid, naughty side of yourself.
"It’s meant to be a reflection of that naughty, cheeky, almost the devil on your shoulder or that part of me that says, like, ‘Just do it, just go, just have fun, go out with your friends that night, double text the guy.’ It’s about embracing the duality of yourself.”
Last month, meanwhile, the chart-topping rap star took to Twitter to reveal she's preparing to renovate her house, and admitted that she's expecting to be stressed for "a year straight".
Iggy - who was born in Sydney, Australia, but relocated to the US during her teens - wrote on the micro-blogging platform: "I’m renovating my house and entire front & back yard…
"I’m about to be stressed for like a year straight.
"I’m not readddddyyyy for this level of prolonged disarray. (sic)"
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