Helena Bonham Carter is teaming up with Bumble to champion dating during a pandemic.
Helena Bonham Carter
The 'Alice in Wonderland' star has partnered with the dating app in a bid to praise those who have continued dating, despite a tough year owing to the current health crisis.
And as part of a new film, titled 'When Dating Met 2020', Helena champions the effort of one particular dater who has continued to date best she can despite the coronavirus pandemic.
Helena also urged anyone who feels like they have lost a year dating to stop blaming themselves.
She added to the Daily Mail about how the pandemic has changed dating: "I have single friends and I think this year has been incredibly difficult. Bumble has done their research and found that a lot of people who are single have felt that they’ve lost a year and they’ll never catch up. Which is of course neurotic nonsense and totally understandable ...
"Women can often blame themselves but the fact is, it’s been an impossible year. But impossibility is still the mother of creativity and there are still ways to meet people online. I have friends who have hit 35 and think they need to get a man or have a baby but people should just quit putting those goal posts on themselves. Everybody develops at a different rate just as babies learn to walk at different ages. I’m nearly 55 and I still haven’t grown up."
Bumble's new campaign video can be viewed on their YouTube channel.
Naomi Walkland, Bumble’s Director of Marketing for EMEA, said: "2020 turned dating upside down and we admire the creativity with which people have been connecting on Bumble over the last year. This campaign celebrates the imperfect moments and the many ways single people have learnt to navigate a new world of dating, both virtually and in real life. As we wrap up the year, this is a reminder that we’ve all done our best and it’s not too late to make a first move."
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