The Duke and Duchess of Sussex have defiantly said they will “not be broken” by criticism of their latest rebrand.
The Duke and Duchess of Sussex have defiantly said they will ‘not be broken’ by criticism of their latest rebrand
Prince Harry, 39, and his wife Meghan, 42, were this week slammed by critics who said they were trying to “cash in” on their former status as working royals after they announced a new website called Sussex.com, and amid reports they have changed their children’s last names to Sussex.
A representative for the couple has now told the Daily Mirror: “We’ve heard time and time again that certain opportunities are make or break for the couple.
“They’re still here. They’re still working and pursuing what they believe in, despite constantly being challenged and criticised.
“This couple will not be broken.”
Harry and Meghan this week replaced their Archewell website with Sussex.com to share “personal updates” with fans – but critics hit out as they said they were trying to capitalise on the Sussex titles they were told in 2020 to drop after they quit duties as working royals.
Reports have also claimed they changed the last names of their son Archie, four, and two-year-old daughter Lilibet’s to Sussex to “unify” their family.
Meghan also spoke out this week to heaped praise on the “talented team” behind the under-fire Sussex site.
In a testimonial posted on the site of Canadian agency Article – which created Sussex.com – she said the firm was a “very special company”, and praising its “thoughtful approach to design”.
The mum-of-two added: “There is a reason I have worked with Ryan and the talented team at Article for a decade: their attention to detail, their creativity and care, and the thoughtful approach to design as well as to the user experience.
“They’re not just designers; they are collaborators who elevate your ideas into visual identities.
“They’re a very special company. Plus they’re Canadian, so I’m a fan.”
The company was also behind the websites for Meghan and Harry’s Archewell Foundation and Archewell Productions, as well as the duchess’ now-closed lifestyle blog The Tig.
Royal insiders told MailOnline the Sussex.com site made “no sense” as it “blurred” a line “between the past and the present” as the couple are no longer working royals.
Harry and Meghan unveiled their new website on Monday (12.02.24), saying it will show how the couple are “shaping the future through business and philanthropy”.
There is no reference in their biographies about any of their links to the royal family despite Harry being fifth in line to the throne.
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