Britney Spears aims to show people "how it's done".
The director for the 31-year-old singer's highly anticipated new video 'Work Bitch' is a statement of intent, putting all other artists on notice as she tries to reclaim her pop "throne".
Ben Mor told MTV News: "This one is basically [saying] 'The queen is back and she's about to show all these bitchs how it's done'.
"It's her being really fierce and taking back her throne in a way."
He described the "adventurous" new clip as a dance video, and insisted fans of the 'Scream & Shout' hitmaker will a side of the star they "haven't seen in a long time".
He added: "You're gonna get to see a lot of Britney that you haven't seen in a long time.
"A lot of different wardrobe changes, a lot of different setups ... It's one of the more ambitious Britney videos in a while, I guess."
After conflicting reports about ticket sales for her upcoming 'Britney: Piece of Me' residency Las Vegas residency, her manager has spoken out and insisted it is already breaking records.
Larry Rudolph previously said: "This is the best-selling show in the history of Vegas. We have a great thing going here.
"We have a great show we're putting together. We have nothing but green lights ahead of us. We have amazing sales."
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