Beyoncé wants to "change the conversation" about perfection.
Beyoncé
The 'Run The World' hitmaker wants to encourage women to focus on their mental health and "take time for theirselves".
She explained: "It's really about changing the conversation. It's not about perfection. It's about purpose. We have to care about our bodies and what we put in them. Women have to take the time to focus on our mental health - take time for self, for the spiritual, without feeling guilty or selfish. The world will see you the way you see you, and treat you the way you treat yourself."
The 34-year-old singer - who has four-year-old daughter Blue Ivy with husband Jay Z - is excited to become her own boss with the release of her clothing line, Ivy Park.
She added to ELLE magazine: "It's really the essence: to celebrate every woman and the body she's in while always striving to be better. I called it Ivy Park because a park is our commonality. We can all go there; we're all welcomed. It's anywhere we create for ourselves. For me, it's the place that my drive comes from. I think we all have that place we go to when we need to fight through something, set our goals and accomplish them.
"It's exciting, but having the power to make every final decision and being accountable for them is definitely a burden and a blessing. To me, power is making things happen without asking for permission. It's affecting the way people perceive themselves and the world around them. It's making people stand up with pride."