Annie Lennox has lashed out at "sick" celebrities who strip to their underwear when promoting themselves, insisting they're "self-molesting".
The singer's "appalled" when she sees women who feel the need to undress in music videos and photoshoots when they're aware they have young fans, and says it's "embarrassing" as well as a "devaluation of women".
"Things have evolved so far that some have gone backwards. I'm appalled by it.
"The artists who are aware their audience are seven year olds - what is that about? It's sick.
"It's not powerful. It's not feminism. It's not about empowerment. It's a devaluation of women, to be frank.
"It's like self-molestation. It just makes me embarrassed. My daughters are pretty savvy and they're like, 'Yuck! Cringe!'"
She also went on to say that some stars only pose with "starving African children" to further promote themselves.
Asked if she feels that newer celebrities care about big issues, she told the Metro newspaper: "Wouldn't it be fantastic if they did? You never know.
"I don't want to name names because I don't want to give them the focus but you see people in pictures with starving African children and it looks like a parody of something if you know that person isn't committed fully to that support.
"It looks like a publicity opportunity for them."
Tagged in Annie Lennox Eurythmics