Alicia Silverstone has bared all to campaign against wearing wool.
Alicia Silverstone's PETA advert
The 40-year-old actress has stripped off as part of PETA's (People for the Ethical Treatment of Animals) I'd Rather Go Naked series to highlight animal abuse and the plight of those killed for their clothing over the past few decades.
Speaking about wool, she said: "It's just so fast, the shearing process.
"[The sheep are] cut, they're harmed. They get very seriously wounded, and there's no care for them when they're wounded. It's just, 'Move on to the next.' "
Alicia is promoting PETA's #WoolFreeWinter campaign, and the star insists she will never purchase wool again.
Speaking in a video interview with the animal rights organisation, she asks: "Why not make that leap? Say, 'I'm never going to buy wool again'."
The 'Clueless' actress appears naked in a green forest in an advert for the latest campaign, which carries the message: "I'd Rather Go Naked Than Wear Wool. Wear Vegan".
Celebrity photographer Brian Bowen Smith snapped Alicia in all her glory.
The star is not the only celeb to have stripped off for PETA recently.
Pamela Anderson did the same to draw attention to the amount of water wasted in the production of meat.
She bared all in a shower to recreate the iconic moment from 1960 horror movie 'Psycho' when Anthony Perkins' character Norman Bates stabs Janet Leigh's Marion Crane in the Alfred Hitchcock-directed picture.
Tagged in Alicia Silverstone Pamela Anderson Janet Leigh