When Kourtney Kardashian began promoting Poosh, fans were left perplexed wondering what the new brand was all about.
What we already knew was that Poosh is a nickname that Kourtney calls her daughter, Penelope. Other than that, all we had were suspicions based on a very aesthetically-pleasing Instagram feed.
Kourtney isn’t the first Kardashian sister to go down her own business path. Kim has a very successful makeup line, KKW Beauty, Khloe owns the denim company Good American, and Kylie is CEO of the huge Kylie Cosmetics - the brand which made her a billionaire. As well as all these ventures, the sisters have teamed up multiple times in the past - like Kendall and Kylie’s fashion line, and the Dash stores back when it all began.
And after what feels like forever speculating and millions of followers already following the Instagram account for Poosh, we can now confirm what exactly it is all about.
We now know that Poosh is a lifestyle, health, beauty and all the rest site. We kind of already guessed that, to be fair, but didn’t allow ourselves to get too excited - just in case.
“We’re not about preaching or judging, we’re about exploring and conversing. This isn’t a monologue, it’s a dialogue.”
Some of the articles already featured on the site include tips of healthy foods, butt lift tips and organic wines…
It’s clear that this site will give us a real insight into what it is like to live like Kourtney Kardashian, in a gluten free, organic, healthy kinda way.