Let’s face it - for a brand to survive in today’s ever-expanding saturated market, advertising is key. Successful campaigns that draw potential customers in to interact with a product are crucial to the company’s continued and steady growth. When it comes to advertising across channels, television is a great place to start. This is because in the U.K., expert statistics report that nearly 96% of households owned a T.V. in 2020, a number that is still on the rise, increasing little by little each year.
However, bringing the most effective ad to the screen takes time, energy, and a world of concentrated thought. This is where the best creative agencies come in to take some of the load off. Television will always be a great platform for digital marketing, but without the right ideas and creative direction, the product will inevitably fall flat. Let’s take a look at some of the ways in which these advertising agencies can help make what would be just another ordinary campaign into an enhanced, captivating selling point.
Offer advice based on market trends and the brand’s target audience
A huge part of any agency’s job is to be up to date on and fully aware of the latest trends in your company or business. It’s only after thorough research is conducted that creative ideas can be explored. Because they want to be able to produce the best ads possible for you, filtering out what isn’t currently relevant to the brand’s identity is vital. Something that was in-style last year is most likely old news now.
Advertising agencies keep their head down, working overtime to ensure that their clients are represented in the most appropriate way across their various platforms. For example, the world’s leading online poker website, PokerStars, recently rebranded with a new “I’m IN” campaign that aired on television last summer. The 60-second commercial was produced by a leading creative agency, Anomaly, which conducted lengthy research on both the brand and current world of entertainment. With their help, PokerStars’ fresh brand approach successfully communicated what they stand for beyond their products.
Similarly, the multinational technology company Lenovo recently released a genius campaign created by agency Ehrenstråhle which brought their vision of “Senior Game Changers” to the surface. Lenovo wanted to communicate a message that gaming is for everyone, even the elderly community, and Ehrenstråhle was able to help them strengthen that aspect of their identity. The campaign was one of the most successful e-sport geared ads of 2019.
Creative direction in written and video content
After market research, one of the biggest reasons why any business hires an ad agency is for creative direction. While you’re busy flipping rapidly through your television channels you may not notice, but a ton of work is involved in bringing you every single T.V. ad seen on screen.
You may be asking yourself what exactly does a creative director do? Well, let’s look at one ad campaign for example. Dior Homme’s commercial featuring Robert Pattinson was an entire production in and of itself. In this specific ad, the creative director’s job was to design the set and ensure visuals and motion designs were on-point, among a variety of other tasks. Sometimes if the ad is more focused on clothes, the creative team will be responsible for selecting outfit changes and wardrobe designs. In this case, Pattinson’s alluring dance routine was the central focus.
Results are calculable and dependable
The great thing about utilizing creative agencies in television ads and across platforms is that results garnered by their efforts are clearly noticeable. After the creative process is completed, companies will have a clear guide of the entire campaign from beginning to end and can look back on it whenever they need to calculate future opportunities. This will save loads of time in the long run and make new projects much easier to tackle.
Tagged in Television