“IT’S ALL ABOUT YOU….YES YOU” - BEST-SELLING BOOK ON THE IMPORTANCE OF BEING YOU WHEN IT COMES TO YOUR BUSINESS AND BRANDING
Just Brand You
Founder of Just Brand You (www.justbrandyou.co.uk) Nicki James, 31, from Essex is a personal brand strategist and champion for female entrepreneurs and she is celebrating this week as her book ‘Just Brand You’ becomes a global best-seller in the international book charts, helping success-hungry entrepreneurs and business leaders define, become and live their brand, while being true to who they are.
Nicki is on a mission to release the magic of others in business by giving them permission to be themselves - show up, get visible and kick imposter syndrome into touch. “I learnt a long time ago that you can’t hide behind logos and websites. You have to be seen, be heard and use who you are to help and attract your clients,” says Nicki. ”Women have a right to step into their genius, celebrate themselves, own their purpose and be true to who they are!”
With a career that has seen her involved in the communications of iconic brands such as National Geographic and a creative steer for much loved mag, Olive, Nicki is no stranger to creative communication, and she’s now known as a champion of women, promoting visibility. Nicki is passionate about spreading her message to empower others. Within her book, she shares her personal story and business success, including step-by-step advice to achieve real business results by just being YOU.
5 top tips to Being YOU in Business… Nicki said;
1. It is absolutely essential to be YOU to be happy, successful and fulfilled - the rocket fuel that helps you fly - is you!
2. You don’t need to wear a mask - I am passionate about fighting against the misconception that you need a split personality as a business owner - one person for work, one person for home – you have everything it takes to be a successful business woman.
3. Seek Support - within the book, I share in depth, about my own story of overcoming my fears of been seen. Growing up with an alcoholic father with aggressive tendencies; blending into the background was actually a honed skill - it was my coping mechanism. It’s taken me a lot of personal development work to fight against this intrinsic belief that it’s not safe to stand out, and I see many of my clients struggle with deep-rooted beliefs from past experiences, that are also keeping them hidden. It’s important to seek support if you feel parts of your belief system is holding you back – don’t let imposter syndrome win - it’s crucial to stand out and stand up when starting out. Don’t let anyone or anything tell you that you can’t.
4. Find the courage to be all-out YOU – there’s no point allowing your past to define your future and there’s no point letting anyone else do that for you. It’s time to love who you are and what you stand for and powerfully communicate this through genuinely showcasing your values, qualities and real character, rather than showcasing some over polished, sculpted corporate version of you.
5. Embrace your Individual Magic - The secret sauce needed to grow a business isn’t the latest ‘marketing magic’ - but your own individual magic.
Nicki said; “I am delighted that this book has become a best seller and hope that it helps readers across the world to ‘BE MORE YOU and a little less them’. It’s dedicated to my Grandma, Betty, who always taught me to pay my strengths forward. If it wasn’t for her influence, I wouldn’t be achieving the success I am doing today. Her legacy lives on through me, and the thousands of women I impact.”
With the immediate overnight success the book has already had, it’s clear to see that the book is needed and it has already been well received by many across the globe.
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