In Just 10 lbs Brad Lamm brings a fresh perspective to weight loss - instead of focusing on what you eat he focuses on how and why you eat.
And instead of setting yourself unrealistic weight-loss goals, he encourages you to focus on losing just 10 pounds.
He explains "the immediate relief one feels by losing ten pounds is enormous. Your body feels thinner, your spirit feels lighter, and your clothes feel different.who doesn't want to lose ten pounds?!
"It's a doable, reasonable, attainable goal that once met, will become the next ten pounds - until you get to your healthy, sustainable and life-affirming weight."
Lamm argues that the most important aspect in managing your weight is to develop a healthy relationship with yourself - the key to success that is so often overlooked in weight loss programmes.
In the book he outlines ten easy easy-to-follow steps to help readers heal their relationship with themselves in order to change their relationship with food, breaking destructive cycles of disordered and unhealthy eating.
The first step is to identify your eating style - emotional eater, pleasure eater, energy eater, external eater or critical eater - the following steps will help you to examine issues such as body image and pre-existing beliefs you may have around weight. Also included is a 30-day action plan to help readers get a jump start on their weight loss efforts.
Just 10 lbs will allow readers reclaim their power over food; open the emotional blockages that clutter their lives and help them reach their ideal weight.
Brad Lamm is a board-registered interventionist, and the founder and president of Intervention Specialists. He is a regular contributing expert on The Doctor Oz Show and a consulting producer for an upcoming show on The Oprah Winfrey Network.
He hosts a weekly radio show on Hay House Radio and is the author of How to Change Someone You Love: Four Steps to Help You Help Them. Lamm travels worldwide, working, lecturing, and giving seminars on obesity, eating disorders, change, addiction and intervention.