LONDON: Friday 8TH June 2007 Hot on the heels of Al Gore’s Oscar-winning “An Inconvenient Truth,” British Prime Minister Rt Hon Tony Blair is set to star in the spoof climate-change movie Global Cool alongside Hollywood stars Sienna Miller (Factory Girl, Layer Cake, Alfie), Heather Graham (The Guru, Austin Powers) and Bollywood legends Amitabh Bachchan and Shekhar Kapur.The short film will premier this weekend at the ‘Bollywood Oscars’ -the IIFA Film Awards on Saturday June 9th. It will be screened in over 400 million homes on the Indian continent before its general release on cinema, on TV screens across the world and as a pre-film on high profile DVD releases. The spoof movie will receive its internet premier on Sunday 10th June at www.globalcool.orgThe British Prime Minster plays the part of Mr Switch, a “Carbon Crusader” brought back from the future to warn humanity about the perils of climate-change.Tony Blair said; “I’ve been preparing for this role for the last ten years. It was great to be part of Global Cool. But remember I was only one of a billion people saving the planet in this movie – and they are all stars.”The statesman’s cameo appearance has inspired some complimentary remarks from his co-stars, in particular Amitabh Bachchan, who has been an Indian household name for nearly forty years. Commenting on Mr Blair’s acting ability in the spoof trailer Mr Bachchan says; “I was sceptical to say the least, but when he came and auditioned for us I was amazed.”The mini-movie is the brainchild of the Global Cool campaign, a celebrity backed campaign to get a billion people to take on the challenge of tackling climate change. The spoof movie is being released as part of the company’s international programme of events over the coming year initially targeting those regions where climate-change will hit people the hardest.Julian Knight, Chairman and CEO of Global Cool said; “India has more to lose from global warming than anyone else and yet the issue of climate-change is still not high enough on its popular agenda. Global Cool uses entertainment to engage with people of all ages and backgrounds. Our mission is to take simple energy saving tips and advice to the biggest possible audience. Quick and easy lifestyle changes made by individuals are key to collectively making the global difference.”
