Aishwarya Bachchan has been let go by L'Oreal, who have now signed a younger Bollywood star to replace her.
The Bollywood beauty has been the face of L'Oreal in India for the past three years, but now the cosmetics giant have signed Sonam Kapoor to front their campaigns instead.
Aishwarya isn't new to endorsing beauty deals, as in the past she has endorsed several beauty brands and is a former Miss World.
Some reports have indicated that at 35 Aishwarya isn't growing any younger and L'Oreal apparently feel that Sonam Kapoor will have more appeal among young women.
Sonam has reportedly signed for a huge sum, but Aishwarya will still continue to be involved in the brand, just not as their face in India.