Young people are struggling to find their soulmates due to “social media confusion”.
According to new research, young adults are less likely to feel romantically satisfied due to social media - particularly dating apps - because the constant exposure to “sexually stimulating or attractive content” online can distort people’s perceptions of the dating world.
In a statement, Chayan Munshi, Founder and Executive Director of the Ethophilia Research Foundation Santiniketan, India, said: “Human mate selection is a complicated psychological process, which is effectively influenced by multiple societal factors including appearance, personality and financial situation.
“More recently, this has become significantly influenced by social media, where constant exposure to sexually stimulating or attractive content creates certain perceptions of reality in the young mindset, which ultimately creates confusion in terms of selecting potential mating partners.”
Researchers analysed preliminary results from an ongoing open questionnaire, and the initial findings indicated adults aged between 18 and 30 in India were less likely to feel satisfied in a romantic relationship due to the seemingly endless options of potential suitors online.
He explained: “Impulsiveness is significantly exhibited, and there is a decrease in in-person social interactions.
“This is exposing confusion while people search for a mating partner and can manifest complexities in maintaining a relationship.”