A woman uses her period blood to create face masks.
Britanni LaBouff claims that the mixture leaves her skin silky smooth and has urged people to give up their "fears and disgust" regarding period blood so they can remove spots and other sores.
She told LADbible: "What has society has taught us to feel about this monthly cycle? That it's an inconvenient, painful, messy, smelly, annoying, embarrassing, laborious thing.
"For me, this is a practice to reclaim my power. To wear my creative potential and honour the divine feminine energy within me, that is awakened to the connectedness in all life, in all things, and how all things are birthed through the mother archetype.
"We are intelligent, creative beings, capable of change, growth, birth, life and death. The monthly cycle is a beautiful, ongoing portrayal of that process."