A new study has revealed that white bald men are considered to be less attractive and successful by women.
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Research published in the journal of Evolutionary Psychological Science has discovered the females have a negative perception of white bald men.
In the study, 120 women were shown pictures of men. Some were bald and some had a full-on head of hair. They were then asked to rate their traits and personalities and concluded that hairless men would be less successful, less friendly and less enthusiastic in life.
The study's co-author Professor Maryanne Fisher, from St Mary’s University in Canada, said: "It is a little bit worrying how white men are perceived when they lose their hair.
"Being bald affects people’s view of everything from their career success to their attractiveness and personality.
"But just because baldness can attract this unconscious view of men doesn’t mean their other qualities don’t matter – and if they are wonderful in other ways, that is very important."