Recording booths will be installed in hotels across London and Europe.
Bathroom rockstar
Singing in the shower is no longer a fantasy for wannabe rock stars with the launch of a new collection of recording booths - built into bathroom cubicles - in Aloft hotels all over Europe.
The prestigious kit will feature waterproof recording equipment and advanced touchpad technology, visitors can now record, listen back and share their own recordings.
As any shower singer will know, bathrooms have vocal-worthy acoustics thanks to the lack of carpet and wallpaper and A-Listers like Aerosmith vocalist, Steven Tyler, is known for recording tracks in guitarist Joe Perry's shower
Even R&B superstar Drake talks about his bathroom beats in US rapper Future's hit 'Where Ya At'.
Those who choose to perform an original track also stand the chance of walking away with their own record deal, as Aloft Hotels have partnered up with Universal Music Group (UMG) to find Europe's hottest emerging music talent.
The winner of the search will record and release his or her own single through one of UMG's music labels, produce a music video and receive one-to-one A&R mentoring.
All five finalists will perform at the Project: Aloft Star Europe Finale at Aloft Munich on 15th November, and the winner will then be chosen by the panel of judges, including Artist Ambassador JP Cooper, and last year's winner Kris Evans.
From 31st August until 11th September, voting will open to the public in the five participating countries to vote for their favourite act from their region.
Tagged in Steve Tyler Drake Joe Perry