Olly Murs' waxwork is the most-kissed figure at Madame Tussauds.
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The 'Heart Skips a Beat' singer gets a kiss from three in four visitors at the attraction in Blackpool.
In fact, a dedicated member of staff has been tasked with keeping his likeness clean and also topping-up his make-up twice a day.
Make-up artist Emma Meehan said: ''It's really hard to keep Olly clean, which is why I'm looking after him almost full-time at the moment.
''All our wax figures have their hair and make-up done regularly to keep them looking their best, but with Olly I'm having to clean off lip gloss every hour.
''His make-up needs re-doing and his hair needs restyling all of the time, too. He's such a popular wax figure because he is a cheeky chap in real life and very handsome.''
Superfan Taylor Nicole recently visited the attraction to give Olly a smooch.
She said: ''The opportunity to kiss the next-best-thing was a dream come true.''