A supermarket caused a frenzy after slashing Nutella by 70 per cent.
Nutella on toast
The French chain Intermarche cut the price of the chocolate spread brand and hundreds of people rushed to the shop to stock up on as much as they could.
A video was posted online showed the long queues forming outside as people patiently waited to get inside and get their hands on several jars of the spread.
An employee told local media: ''People just rushed in, shoving everyone, breaking things. It was like an orgy. We were on the verge of calling the police.''
The chain - who has now apologised to customers - usually sell Nutella for €4.50 but the discount jars were going for around €1.41 - equalling at around £1.24.