Monopoly is offering fans the chance to create a personalised version of the iconic game.
Personalised Monopoly
Board game enthusiasts will be able to immortalise their family name onto their new board as well as waving goodbye to any rows about the dog or hat token – with players able to handpick a selection of tokens for each set to get the perfect piece for every family member.
In a UK first, the Monopoly personalisation station will be available in Selfridges stores in London, Manchester and Birmingham and online from 16 November to 12 December.
The pop-up will be located on the fourth floor of Selfridges within the iconic toy department. Once in-store, shoppers will be provided with a QR code to go to a web app to complete the Monopoly personalisation experience.
Anne Leonhardi, Marketing Director North Europe at Hasbro, said: "For over 80 years Monopoly has been the focal point of many festive game nights. This year we are thrilled to work with Selfridges to give people the chance to put their personal touch on the classic family favourite."