A man burnt his bum when he accidentally used cleaning wipes instead of toilet roll.
Leon Gleed, 29, from Rica, south Wales, used the antibacterial wipes, which he mistakenly thought were for personal use, on himself, but they were actually cleaning wipes for the bathroom.
He later developed a rash and discovered his mistake.
Leon - whose girlfriend bought the wipes - told Metro.co.uk: "I thought the product was wet wipes you use to go to the toilet with – but as it turned out, that wasn’t the case.
"When I developed the soreness I knew something wasn’t quite right and when I checked the packaging it said ‘kills 99 percent of bacteria.
"Sadie [his girlfriend] said to me ‘how can you be so stupid’, but I think cleaning products should have warning labels on them so they’re more identifiable.
"I’ve come through the worst of it now – I had to use Sudocrem down there for a week!
"Being a lorry driver it was hard to get in and out of the truck for a while because of the constant chafing and burning pain.
"The only way I can describe it is like the night after a hot curry but ten times worse!
"I know it was a silly mistake to make but I’m convinced there’s other people out there who have done the same!"
A spokesperson for Tesco, which sells the wipes, said: "We were sorry to hear about this. We make the labelling on our packaging as clear as possible for customers."