The fry-up is in danger of extinction.
Fry-ups are in danger
A poll of 1,000 adults between the ages of 18 and 34 found that one in ten never tuck into the traditional British dish and 14 per cent only enjoy a cooked breakfast just once or twice per year.
Nearly four in ten (37 per cent) of respondents think that the fry-up is too fatty or greasy to eat on a more regular basis, with the same amount fearful of the calorie count and 31 per cent argue that the breakfast takes too long to make.
Appliance company Breville commissioned the poll and are trying to revive the traditional meal with the Greaseless Spoon Cafe - where 'lower calorie' fry-ups are cooked using air fryers.
Lydia Baker, a spokesperson for the firm, said: "There's still time to save the iconic dish. It's a beloved institution for a reason.
"Social media has spread an endless number of accounts giving advice on what's 'good' and 'bad' to eat, with the humble fry-up often falling into the latter camp.
"But it's perfectly possible to create a traditional fry-up that's a little more guilt-free and less hassle."