Dolce and Gabbana has launched a perfume for dogs.
Dolce and Gabbana have created a new perfume for dogs
The luxury Italian brand is charging 99 Euros for Fefe - a fragrance that is described as an "olfactory masterpiece" featuring ylang-ylang, musk and "creamy undertones" of sandalwood.
The perfume, which is named after co-founder Domenico Dolce's pooch, has been safety-tested and approved by vets while the bottle features a 24-carat gold-plated paw print.
However, Dolce and Gabbana's move has been questioned by vet Fabian Rivers - who specialises in caring for small animals and is a welfare ambassador for the RSPCA.
He said: "The fact that they're coming into this market at such a high price is an interesting way of having people spend their money on things that have very little merit.
"But it's your choice on how to spend your money."
Tagged in Domenico Dolce