A British man died of a suspected heart attack after watching an adult film in a sex shop in Italy.

Bizarre on Female First

Bizarre on Female First

The 60-year-old male - who has not been named - visited the store in Marghera near Venice on Friday (27.09.19) and paid €5 (£4.43) to watch the explicit movie for just 15 minutes.

The owner of the shop, Franco Garoni, said they walked into the room to find the man collapsed on the floor.

He told The Sun: ''I had never seen him before and he came in after leaving his bike outside.

''He was cycling through on his way to Venice and asked about watching a sex film so I showed him a booth and he paid the €5.

''That gives you 15 minutes and a red light comes on to show it's busy but when he didn't come out after half an hour we went to have a look and he was collapsed on the floor.

''Thinking about it he did seem a little tired when he came in.''

Police are investigating the ''circumstances of the death'' of the cyclist.

They told the tabloid: ''We are investigating the circumstances surrounding the death of a British cyclist on the premises of a local business.''