Electronic cigarette company NJOYs new record
An electronic cigarette company have made history after a model took to a catwalk ''smoking'' an e-cigarette.
The model reached the halfway point of his runway walk in London before taking the NJOY e-cigarette packet from his pocket and vaping in front of the audience while wearing a collection from British menswear brand Ada +Nik.
Several star models were at the event including Olympic canoeist Tom Brady, singer Aiden Grimshaw - who previously competed on 'The X Factor' UK - and TV presenter, DJ and style icon Alexis Knox also attended the event.
The move was the first time an e-cigarette has been 'smoked' on the catwalk at a major fashion show in the UK.
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