Beats' BRITs 'Solo Selfie' campaign will debut ahead of tonight's (25.02.15) ceremony.
Rudimental
The campaign, which is being led by Beats by Dr. Dre, will see a host of UK artists and BRIT Award nominees - including Charli XCX, Jessie Ware, George The Poet, Jess Glynne and Rudimental - capture themselves on camera.
'Solo Selfie' forms part of a broader international campaign, which has previously featured Sean 'Diddy' Combs, Usher and Nicki Minaj, among others.
The overarching ambition behind the drive is to encourage people to become more creative with their selfies and share via #SoloSelfies.
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