A bar is charging customers by the hour instead of per drink.
The Open Concept establishment in St. Louis, Missouri has offered punters a fresh model by letting them have unlimited numbers of drinks, for an average of $10 depending on the package.
The company's website reads: ''At our bar we don't sell drinks, we sell time.''
While the bar doesn't offer food - besides select Taco Tuesday and Bottomless Brunch days - customers are allowed to order takeaway at any time.