Alexa will soon be able to recreate the voices of the dead.
The Amazon device could rekindle memories of late loved ones as part of new plans unveiled by the technology firm.
Amazon is developing the tech to allow the digital assistant to mimic any voice it hears from less than a minute of audio.
Rohit Prasad, Amazon's senior vice-president, explained that the company is aiming to "make the memories last" after "so many of us lost someone we love" during the pandemic.
Speaking at Amazon's Re:Mars conference in Las Vegas, he said: "We are unquestionably living in the golden era of AI, where our dreams and science fictions are becoming a reality."
The concept is controversial, with a documentary filmmaker using software to make the late chef Anthony Bourdain say words that he had never spoken.
Amazon are yet to give a timescale for when the feature could be launched.